Here’s How Successful Propaganda Works.
If you’d like to protect your mind from propaganda – you need to learn how it works. Propaganda works best with repeated and combined appeals to three things:
Tribalism, Emotionalism and Narcissism.
2. Perceptions always travel through our emotional brain before they reach our rational brain.
3. The mind has a narcissistic tendency to see things as good or bad, and little in-between.
Edward L. Bernays, is thought to be the founder of modern propaganda techniques. He is Sigmund Freud’s disciple and nephew. In his 1928 book, Propaganda, Bernays says, “We are governed, our minds are molded, our tastes formed, our ideas suggested, largely from men we have never heard of.”
Edward feels, “Physical loneliness is a real terror to the gregarious animal, and that association with the herd causes a feeling of security. In man this fear of loneliness creates a desire for identification with the herd in matters of opinion.” This is tribalism.
Bernays claims, “The group mind does not think… In making up its mind, its first impulse is usually to follow the example of a trusted leader. This is one of the most firmly established principles in mass psychology.” This is emotionalism.
“It works the same in any country.”
Tell the herd they have God on their side. Paint enemies as insane and evil. Appeal to the tendency to see everything as either good (us) or evil (them). Evoke paranoia and hysteria in them by convincing them the insane evil ones want to conquer and destroy them.
Perception is everything, the truth doesn’t matter.
You can’t always control what others say about you…
How would you like me to present your business in a more persuasive way?
Because perception is everything – in politics, relationships, and business. If you offer the absolute best product or service, and you’d like to get even better results (guaranteed) with my assistance – Send me a note. Your Friend – Cory Molloy
Cory Molloy is the Creative Director at Effective Advertising. He is an industry leader at combining the memorable language patterns of NLP; with the most positive, present, and personal words in advertising. He writes fresh, focused, and custom pitches designed to get results in the top 1% of what’s possible.
If you’d like to see his ads, read more stimulating articles, and attend his group or corporate trainings: Add Cory Molloy on Facebook: [email protected], and Instagram: at molloycory, or Follow him on Twitter:@CoryMolloy3.
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